In 2021, ICICI Lombard officially entered into a definitive agreement to acquire Bharti Enterprises-promoted Bharti AXA General Insurance.

We got the brief for a pan India print campaign. We wanted to show the benefit that the customer is going to get from this merger. As a growing company, we decided on showing kids to deliver our message. When two people come together, they achieve greater heights. And the winner is always the customer.
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