![](https://cdn.myportfolio.com/55d7d161-e98a-4dda-9cd9-9ed8000feb4e/cbfdcfa0-0eca-47c6-815b-f69798e21834_rw_3840.jpg?h=474168ed1a83f19793277bc5dffef4bd)
In 2021, ICICI Lombard officially entered into a definitive agreement to acquire Bharti Enterprises-promoted Bharti AXA General Insurance.
We got the brief for a pan India print campaign. We wanted to show the benefit that the customer is going to get from this merger. As a growing company, we decided on showing kids to deliver our message. When two people come together, they achieve greater heights. And the winner is always the customer.
![](https://cdn.myportfolio.com/55d7d161-e98a-4dda-9cd9-9ed8000feb4e/42a35ebc-c68a-4bf3-a2ee-32fd8d28f716_rw_1920.jpg?h=5b04b3d660c1a186e7dcfacb33fcfcf8)
![](https://cdn.myportfolio.com/55d7d161-e98a-4dda-9cd9-9ed8000feb4e/4c731e0b-528a-4b5a-a2ce-136850b3554e_rw_1920.jpg?h=94fe0aa077f72cb419decabdd45be120)
![](https://cdn.myportfolio.com/55d7d161-e98a-4dda-9cd9-9ed8000feb4e/82efe898-4c11-484d-a017-6a5fdde75e41_rw_1920.jpg?h=c8bdad67953a7aca8101aa382e2defc9)