Dr. Fixit's LW+ gives complete waterproofing for houses. While people do use LW+ for waterproofing they often ignore the complete advice and end up using only LW+. Dr. Fixit wanted to communicate the importance of adding "URP" another product that enhances the protection against water leakage. We came up with the idea of communicating the two products as a complete "Jodi" against water leakage. Amitabh Bachan as a brand ambassador for Dr. Fixit, we relied on his capabilities of delivering the message in a memorable way. The idea was to educate contractors as well as homeowners in a common language so that they can get it easily. Cricket is a very common element in our lives and we wanted to leverage that.

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