Role: Art Direction/ Creative Direction
Problem:
Traveling without insurance can lead to constant stress and worry, whether it’s about losing luggage, facing medical emergencies, or handling unexpected expenses. These issues can ruin the joy of exploring new destinations.
Solution:
To highlight the importance of travel insurance, ICICI Lombard created a visually striking campaign using famous statues from iconic travel destinations. These statues were creatively altered to deliver the message, showing how vulnerable travel can feel without insurance. The campaign emphasized the benefits of being protected with ICICI Lombard International Travel Insurance, allowing travelers to enjoy their journeys worry-free.
Result:
This innovative approach captured attention and resonated with audiences, significantly increasing brand awareness and boosting interest in travel insurance. The campaign led to a noticeable rise in insurance policy volumes while reinforcing ICICI Lombard's position as a reliable travel partner.
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