Travel without insurance can bring a very bad experience. Travel is all about relaxing your mind and body. Embarking on overseas travel whether for business or leisure requires extensive preparation to ensure that the journey would be fruitful and safe. This is why having travel insurance becomes an essential part of traveling. It not only acts as a safety net against the risk of incurring unforeseen medical expenses but also safeguards against other travel related emergencies that could spoil your trip; for example - losing a passport or checked-in baggage.

ICICI Lombard wanted to communicate about the need and benefits of having travel insurance. The brief was to create web banners and Youtube bumper ads, as most of their TG prefer digital platforms for their travel related need. We came up with the thought of go 'befikr' with an interesting visual device with a strong message. We took famous monuments and added a little twist to them. We added travel worries, like; Medical expenses lost baggage, etc to the existing structure.
Youtube bumper ads

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