The fragmented healthcare ecosystem adds inconvenience to life, be it as a consumer or a service provider. Bajaj Finserv wanted to create a platform where they could provide a all-round solution for the health segment. The approach towards the logo too was to keep it simple, compact and impactful. The term “Rx”; closely associated with the medical field and used by practitioners to prescribe action, is used in the logo in a creative way. It maintains its associations and yet looks modern and impactful.

The thought behind the logo comes from assurance. An assurance of integration. An assurance of bringing together all the partners in the healthcare ecosystem. An assurance that here one will find everything they need to manage their health.

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