ICICI Lombard wanted to do a campaign around it's new offering under "Complete Health Insurance", which is a health insurance product. They wanted to focus on the benefits of their latest offering in the health insurance sector. For the features; unlimited reset (claims) in a year, reduced waiting period for covid patients, home health care cover.
We came up with the idea "health problems don't wait for you". We focused on the importance of having health insurance by showing the problems upfront. We did a TVC campaign where we created a world of health hazards and delivered the message in a quirky way.
Campaign TVC
CHI Team
Ajit Kumar Sahoo, Vilsen gonsalves,
Arnab Choudhury, Hari Rawat