Role: Art Direction/ Designer
Problem:
The challenge was to create a wine brand that distinctly represents New Zealand while standing out in a highly competitive market. Finding a name and design that instantly communicates the origin and uniqueness of the product was a key hurdle. Additionally, the branding had to be memorable, visually appealing, and adaptable across different bottle types and shapes.
Solution:
We crafted the name "NZ Wines"—clear, direct, and instantly recognizable. The label design keeps the brand name as the focal point, enriched with vivid illustrations reflecting the essence of New Zealand. A clean white background ensures versatility and a premium feel across all wine varieties.
Result:
The packaging design resonated well with consumers across various selling points. The combination of a strong brand name and an aesthetically compelling label successfully differentiated NZ Wines in the crowded market, boosting brand recognition and appeal. The launch was met with positive reception, reinforcing the design’s success in establishing NZ Wines as a recognizable and desirable brand.
