The MSME and start-up community in India plays a major role in boosting our economy, creating employment and in turn, taking the nation's growth story forward. Yet as a matter of irony, for all the big contributions they make, they are labelled micro, small and medium enterprises. And more often than not, they are even treated with micro, small and medium importance. This is a grudge the MSME community has long held deep within their hearts. 

So, on the occasion of International MSME Day, 2022, ICICI Lombard came forward to acknowledge the efforts of India's MSME community by shining a spotlight on their achievements. We designed a campaign that became the voice of this community. A campaign that shows the world that when it comes to their limitless spirit or the risks they take for their businesses, they have and will continue to outperform their tag of micro, small and medium. And now they'll do this with a lil help from ICICI Lombard Business Insurance Solutions.

Campaign Launch Press Ad

Television Commercial

Follow-up Ads
Team: Ajit Kumar Sahoo, Vilsen Gonsalves, Pratik Dhas, Arnab Choudhury

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