Role: Designer / Creative Director
Problem:
Excessive water wastage happens during daily routines like leaving the tap running while brushing teeth. Many households contribute to this wastage without realizing its significant environmental impact.
Solution:
We created a visually engaging poster series designed to educate people about water conservation. Each poster uses minimal yet impactful visuals to create awareness, spark curiosity, and encourage simple behavioral changes, such as turning off the tap while brushing.
Result:
The visuals helped people connect with the issue and realize the bigger picture of water conservation. By turning off the tap while brushing, households can save up to 24 liters of water daily, contributing to a sustainable future when adopted collectively.
