Role: Creative Director
Problem:
What can't be seen, can't be avoided. Hidden calories in rich, delicious foods often blind us to the health risks they pose. While we indulge in tempting treats, these high-calorie foods silently harm our hearts, increasing the risk of health issues.
Solution:
To tackle this, ICICI Lombard introduced CalScan on the IL TakeCare app. This innovative feature allows users to scan their food with a photo to instantly reveal the calorie count. It also provides simple preventive measures to burn those calories in a fun and interactive way, guided by an animated heart character.
Result:
With CalScan, users gained the ability to see and address the calorie risks in their meals, promoting healthier eating habits. The feature turned calorie tracking into an engaging experience while encouraging heart-friendly lifestyle changes on World Heart Day.
Ad films for Youtube and other social media platforms
We created a world of playful Heart characters doing different activities to show the users how to burn those calories.
